In today’s digital world, having a good digital content marketing strategy is crucial to the growth and success of any business. In this article, we take a look at 5 reasons why a content marketing strategy is necessary to see the ROI you are after and to help you grow your business to the next level.
Here are five ways content marketing strategy can help grow your business:
1. Build trust with your customers.
Creating and showing good content can help build customer trust and enhance your credibility as a brand. One of the main goals of content marketing is to identify what your customer wants and needs in terms of a pain point and then provide a solution for that particular problem.
Content marketing is not so much about selling but about connecting with your customers. If your customers feel like you are actually trying to help them or bond with them, instead of constantly pushing your products or services for the sake of making a sale, they are more likely to trust you which then leads to building brand loyalty.
2. Google loves unique, high-quality content.
Google’s algorithms favour unique content. So the best way you can boost your brand’s Google ranking is by producing relevant content on a regular basis. The more consistently you produce quality content, the higher your ranking will be and the more organic search traffic you’ll get.
To enable a better customer experience and engagement on your website, have a tonne of original and informative content for your visitor to engage with. By getting them to stay on your website for longer, there is more of a chance of that customer making a purchase the longer they spend on your website.
3. Generate quality leads.
It is said that 53% of marketers say that content creation is their number one marketing priority (Data from: HubSpot’s State of Inbound report). In the same report, it was also found that 66% percent of companies that had blogs generated an average of 67% more leads than companies that didn’t. Now that’s high!
Here are some ways to use content to your advantage:
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- Create landing pages that perform well and have a high conversion rate.
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- Create content that not only solves your preferred target market’s problem, but also sets you apart from your competitors.
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- Share your content on all your social media channels.
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- Have others share your content on their social media channels.
Once you’ve generated leads, you can move on to the next step in the process: conversion.
4. Convert your leads into customers.
Your leads are still at the initial stage of the marketing process. They may be interested in doing business with you, but more often than not, they don’t know what they want to buy from you. This is where content marketing comes in.
By using the right type of content, you can help your customer determine what it is they really need from you. Through content marketing, you nurture your leads into becoming paying customers by narrowing down their options until they arrive at the best possible one.
5. Nurture better buyers.
Let’s say you’ve already done your research and you’ve already segmented your customer base into the following types:
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- Highly profitable – These are customers that significantly increase your profits without you having to spend a lot of resources.
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- Profitable – These are customers that help you increase profits, but they are not as loyal as your highly profitable customers.
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- Not profitable – These are customers that you spend resources on even though they do not drive up your revenue.
In content marketing, you need to give special attention to your highly profitable customers and create content that specifically targets them. It is more effective to target these customers because they have a much higher customer lifetime value (LTV) than the two other types.
LTV is the net profit you can derive from a customer throughout your entire business relationship. Higher LTV means more profit but less expenditure, so concentrating your efforts on your highly profitable customers will result in sizable profits in the long run.
Highly profitable customers are also more likely to bring in referrals, essentially giving you new business without you spending money.
