About - Kreate

About

Customer Journey Strategy

Built From Real Experience

With over 10 years of experience building and growing my own ecommerce brands, I’ve learned that sustainable growth doesn’t come from relying on a single marketing channel. It comes from creating a connected customer journey where every touchpoint works together.

I’m Bec, founder of Kreate and the ecommerce fragrance brand BECKA PARFUM (formerly Foxglow Cosmetics). Having worked in agency marketing and built my own ecommerce brands, I bring both strategic expertise and hands-on business experience to every client I work with.

While email marketing remains my core speciality, I believe the best results come from looking at the entire customer journey. From Meta advertising that introduces your brand, to a Shopify store that converts visitors into customers, and email automation that nurtures relationships and encourages repeat purchases, I help ecommerce brands create connected marketing systems that support long-term growth.

Rather than treating each channel as a separate service, I focus on how every interaction works together to create a seamless customer experience, from first click through to repeat purchase.

Behind the person

My Journey

I don’t just create marketing strategies for ecommerce brands, I use them every day to grow my own.

Running my own business has taught me that successful marketing isn’t about doing more. It’s about creating the right experience at every stage of the customer journey.

Over the years, I’ve planned, written, designed and optimised hundreds of email campaigns and automated flows, launched products, recovered abandoned carts, improved Shopify stores, refined customer journeys, and developed strategies that help turn first-time buyers into loyal customers.

That experience also showed me something important: great marketing doesn’t happen in isolation.

Meta attracts the right audience. Your Shopify store builds confidence and makes purchasing easy. Email strengthens relationships beyond the first sale. Automation keeps customers engaged long after they’ve checked out. When each touchpoint works together, the result is a better customer experience and stronger business growth.

Alongside running my own ecommerce brand, my experience in tertiary study and agency marketing has given me the strategic foundation to understand both the creative and commercial sides of ecommerce.

Today, I help ecommerce brands optimise every stage of the customer journey, from attracting new customers and improving website conversions to building retention strategies that keep customers coming back.

Because I run an ecommerce business myself, I understand the challenges, opportunities, and decisions you face every day. My goal is to become an extension of your team, helping you build a customer journey that’s connected, considered, and designed to grow your business.

Bec x