BECKA PARFUM is an eCommerce lifestyle brand specialising in perfume oils and eau de parfum, positioned at the intersection of fragrance and fashion. Built on storytelling and emotion, the brand treats scent as a statement accessory; bold, timeless, and deeply personal.

I worked closely with BECKA to shape and elevate its visual and digital identity as it evolved from a fragrance label into a fashion-led lifestyle brand. My work spanned brand identity development, packaging design, product photography, briefed content creation, and social media, ensuring a cohesive and aspirational presence across all touch points.

I also designed and implemented email campaigns and a custom Shopify website that reflected the brand’s luxury positioning while supporting conversion and growth. Together, these elements helped articulate BECKA PARFUM’s presence-led philosophy, positioning fragrance not as a finishing touch, but as a core expression of confidence, individuality, and style.