While running my own e-commerce brands, including Foxglow Cosmetics (now rebranding as BECKA PARFUM), I discovered a passion for the creative side of business ownership; writing briefs, designing brand visuals across websites, packaging, social media, ads, and email campaigns. Here I ensured each visual was a reflection of the brand’s personality and values, helping to establish a consistent and recognisable identity. But it wasn’t just about marketing a product, it was about creating a world that felt intentional, engaging, and fully aligned with the brand’s vision.

My background in tertiary studies, agency work, and running my own brands has shaped the way I approach marketing today. I don’t just create visuals; I design campaigns and assets that perform. From sparking engagement online to creating packaging that tells a story before a customer even opens the box, I understand how every touchpoint contributes to a cohesive brand experience.

Now, as a Marketing Consultant with design skills, I combine strategy and creativity to deliver work that looks great and drives results. I help brands develop and execute marketing strategies, bringing ideas to life through purposeful design, whether it’s digital ads, social campaigns, client decks, or printed collateral. Every asset is built to connect, convert, and make an impact.