JUNA is a New Zealand wellness brand creating functional drinks designed to support everyday health and wellbeing. With a focus on natural ingredients and simple rituals, the brand encourages customers to build lasting habits around wellness.

I partnered with JUNA to strengthen its customer retention strategy by designing and implementing automated email journeys in Omnisend. My work focused on mapping the post-purchase customer experience, creating a first-time customer onboarding flow that welcomed new buyers, reinforced brand trust, and introduced the broader product ecosystem.

To support repeat purchases and long-term customer value, I also developed a replenishment automation, strategically timed to reach customers when they were most likely ready to reorder. Together, these automated journeys created a more considered customer experience that nurtured loyalty, encouraged repeat purchases, and supported sustainable growth beyond the first sale.