Lazy Girl Lingerie is an Australian made-to-measure luxury lingerie brand, known for its focus on confidence and comfort. I worked with the brand to strengthen its digital presence and customer experience through a combination of strategic and creative outputs.

I implemented and designed automated email flows to nurture and convert customers, created social media content that aligned with the brand’s voice and aesthetic, and designed a wholesale information booklet to support retail partnerships. These elements worked together to elevate the brand’s communication, streamline its processes, and enhance both direct-to-consumer and wholesale growth.